Gaming for Change: How Technology is Changing Financial Literacy

With the financial landscape shifting seemingly every year, it comes as no surprise that consumer finance tools are also transforming and becoming more necessary. This is especially true when it comes to educating younger generations, and the AICPA’s Feed the Pig campaign knows this all too well.

Since the campaign’s launch in 2006, the promotion of our tools evolved from focusing on TV, radio spots and other traditional media to instead looking to the digital space. As much as this shift has followed advancements in technology, it has also tracked the developing needs of our audience. Young adults look to social media for socialization, news, advice, just about everything. Feed the Pig has taken our message and resources to where our target audience is already: Facebook, Twitter, Pinterest, Tumblr, and now Snapchat. Through these platforms, we can reach hundreds of thousands of people who are in need of personal finance tips.

Last week, Feed the Pig unveiled its newest endeavor with the Ad Council and Games for Change: the Feed the Pig Game Design Challenge. This challenge invites designers and commercial game studios to submit ideas for digital game concepts that will help educate the target audience, young adults ages 25-34, on the importance of saving for the future in a fun and approachable way. We hope the results of this challenge will give young adults one more tool in their arsenal that helps them realize both the importance and possibility of saving.

Feed the Pig has continually strived to engage audiences by bringing fun to learning about finances. How do you help engage your clients who are resistant to establishing good financial habits? What do you think is the most important habit young adults can develop now to help ensure a lifetime of financial success?

Samantha Delgado, Manager-Communications and Consumer Education, American Institute of CPAs.

Gaming for Change: How Technology is Changing Financial Literacy

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